In a move that’s making waves both on and off the ice, Detroit Red Wings defenseman Moritz Seider has signed a monumental $38 million endorsement deal with global sports drink brand Powerade. The deal, one of the most lucrative ever for an NHL defenseman, is a testament to Seider’s rising star power, marketability, and undeniable influence in the world of hockey.But it’s not just the numbers that are turning heads — it’s what Seider is doing with them.
In an inspiring show of character and compassion, the 23-year-old NHL standout is donating a staggering $18 million of his endorsement earnings to a youth sports development program focused on making hockey more accessible to underprivileged communities across North America. The program will fund equipment, ice time, coaching, and travel for kids who otherwise couldn’t afford to participate in the sport.
Seider is also contributing $4.8 million to a Detroit-based orphanage, helping fund housing, education, and wellness initiatives for children in need. His contributions will significantly expand the facility’s capacity and resources, changing lives far beyond the rink.
“These causes are close to my heart,” Seider said in a statement. “Hockey has given me so much. I want to make sure others, especially kids facing tough circumstances, get that same chance.”
Powerade echoed their support of Seider’s philanthropic spirit. “Moritz represents everything Powerade stands for — strength, resilience, and giving back to the community. We are proud to partner with an athlete who leads with heart, both on the ice and in life.”
Seider’s combination of elite play and humanitarian commitment is solidifying his legacy as more than just a hockey star — he’s becoming a symbol of hope and leadership for the next generation.
With the NHL season in full swing and Seider anchoring the Red Wings’ defense, his latest moves off the ice are proving just as powerful as his hits and assists. And if this announcement is any indication, Moritz Seider’s impact is only just beginning.