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A new trend has surfaced in which a number of retailers are giving away gift cards as part of their marketing initiatives. For instance, a well-known coffee business issued a promotion called “Buy One, Get One Free” on a selection of beverages. Those who take advantage of the offer would receive a gift card good for future purchases. Furthermore, gift cards are being offered by online platforms as incentives for customers to fill out surveys or subscribe to newsletters. This pattern demonstrates how companies are using gifts to boost client loyalty and engagement. To make sure the deals are genuine, always review the terms and conditions!